Since 2010, the designers at Mercedes-Benz create the design for lifestyle products in cooperation with selected partners under the label of Mercedes-Benz Style.

As the worldwide license partner for glasses of the Mercedes-Benz Style, Rodenstock brings more than 137 years of experience and the related know-how in the field lenses and frames to the cooperation, thus expanding one of the most internationally renowned brands to another facet. A successful collaboration: the spectacle frame "MBS 6034" Mercedes-Benz Style of 2014 was awarded the Red Dot Award for high design quality.