An adventurer with a passion for precious stones and pearls, Fred Samuel spent his life traveling the world, on a mission to make women everywhere even more beautiful.

The jewellery collections of the Maison FRED are based on its iconic founder: his childhood in Argentina, the light and the mellow energy of South America.

These have become central themes of both his work and inspiration, as well as his passion for sport which influenced his creations, as shown by the Force 10 collection.